Tuesday, January 29, 2008

Friday, January 25, 2008

old school comps

Earlier this month I started a cleaning campaign around the house. It's an annual New Year's thing with me. Out with the old, blah, blah, blah. Up in the attic I found a forgotten portfolio from when I worked at Jonathan Wisconsin, a design studio in Marlborough CT. Just a little aside: the owners were big fans of the artist Robert Indiana and they were from Wisconsin so they thought a hip trendy name for their business would be “Jonathan Wisconsin”, or JW as we called it back then.
Anyhow, in this stack of forgotten portfolio pieces were some “comps”, including this one. This is how we presented our design concepts to clients. We built these comps from sheets of Pantone colored paper. Working from marker comps, we would carefully cut our design shapes with Xacto knives and glue them to background sheets using rubber cement. Text elements of the design would be added using “press type”- letters that were painstakingly rubbed off of a plastic carrier sheet one at a time onto the Pantone paper. (In this example, the text and logo were actually hand lettered) The comp was then mounted on matte board, tissued, and flapped. It was a very formal, labor intensive presentation, and we never went to a meeting with just one of these!

New Year, New Promise

Looking back over this neglected blog I realize I have already broken a promise that I made when I started this "dialog". I promised to keep it fresh and interesting. I haven't changed a thing since November 19.
Pick an excuse:
too busy, nothing of note to report, lost my internet connection, lost interest, too busy with my other blog.
Any one of the above is viable (except the internet connection one).
This was my first blog and my intention was to use it as a vehicle to keep in touch with my design clients and to possibly open a dialog with potential new clients. I did a bunch of posts all at once, published them, then sent a link to my contacts and sat back and waited for the comments to roll in.
It wasn't until a month or so later that I realized that I had only allowed comments from viewers with google accounts. A few people worked around that and sent me emails complimenting me on my blog and it was good to hear from them.
But I didn't respond- not even by publishing new posts.
I've since figured out a lot about blogs. I don't think they are about perfection. They're much more honest than that.