Friday, January 25, 2008
old school comps
Earlier this month I started a cleaning campaign around the house. It's an annual New Year's thing with me. Out with the old, blah, blah, blah. Up in the attic I found a forgotten portfolio from when I worked at Jonathan Wisconsin, a design studio in Marlborough CT. Just a little aside: the owners were big fans of the artist Robert Indiana and they were from Wisconsin so they thought a hip trendy name for their business would be “Jonathan Wisconsin”, or JW as we called it back then.
Anyhow, in this stack of forgotten portfolio pieces were some “comps”, including this one. This is how we presented our design concepts to clients. We built these comps from sheets of Pantone colored paper. Working from marker comps, we would carefully cut our design shapes with Xacto knives and glue them to background sheets using rubber cement. Text elements of the design would be added using “press type”- letters that were painstakingly rubbed off of a plastic carrier sheet one at a time onto the Pantone paper. (In this example, the text and logo were actually hand lettered) The comp was then mounted on matte board, tissued, and flapped. It was a very formal, labor intensive presentation, and we never went to a meeting with just one of these!