This is the t-shirt design of the day. Part of the design process for me is to put the designs in a post so I can see how they will look online. At the same time I am trying out different marketing vehicles– postcard series to surf shops, a poster series at a trade show. And of course, the actual web pages. (I will post one of those soon). Additionally, the first postcard inspired a tagline, and another inspired the shirt tag. Perhaps the most important part of this exercise though, is to make sure as I am designing the line that my brand stays intact. To make sure that the t-shirts all look like they come from the same family and that the marketing tools support and reinforce that brand. So far so good, with one exception: I need to put some people in those shirts! That will come. We are less than two weeks away from our photoshoot/vacation in Florida.