Wednesday, October 20, 2010

catalog pages and cleaning closets

I've finally reached the point where I've put enough distance between myself and this project to look at it objectively- nothing against the project or the client. When a project stretches over many, many months I often can't even appreciate the printed samples when they arrive until I've had a little time away from the project.
It was a major overhaul for this annual product catalog for Goal Sporting Goods. Information tended to pile up on these catalog pages over the years. The message was starting to blur. I liken this overhaul to a closet cleaning. Get rid of the duplicates, pull out the important stuff and put it back in all nice and organized.

I used tinted backgrounds, charts and sidebars to organize important product details and selling points much like I would use shelving and sweater boxes to organize my closet. Organized information with a predictable layout from page to page makes for easy reading.
Now that Goal's customers can easily find dimensions and details for their goals at a glance, I can go do this to my closet so I can find my grey sweater...

Saturday, October 16, 2010

massive updates

I took a year-long trip around cyberspace living on different sites, and visiting all the popular tourist attractions including facebook and twitter.
I've come full circle to where it all started for me, the place I find most comfortable.
A few things I learned along the way:
1) a blog cannot take the place of a business website so the real Red Barn Studio website is still a work in progress
2) I prefer facetime to facebook. If you have any interest in what's going on in my life feel free to visit House of Stash by following the link on the sidebar.