Wednesday, March 14, 2012

selling Sells

My 32-page, self-cover catalog for Sells Goalkeeper Products has made it through a pre-press inspection by AM Litho without a hitch! PHEW! It's my first big project built in Adobe InDesign, so there was more than the typical amount of pre-press jitters here. After being a QuarkXpress user for years, I finally made the switch to InDesign several months ago. And now I can say with certainty, it was a smooth transition.






















Sells is an industry leader in the area of goalkeeper glove technology. These gloves, designed for professional and elite goalkeepers, are distributed exclusively in the U.S. by a longtime client of mine, Goal Sporting Goods. The success of the Sells brand is in the hands, literally, of the high profile players that have endorsed these gloves. Each spread of the catalog takes full advantage of those critical relationships by featuring a professional goalkeeper in action, wearing the Sells product.






















In order to not diminish the product itself, the goalkeeper images are placed on a layer above a solid blue background layer in Photoshop, and the blending mode of that image layer is set to "Luminosity". Many of the images had busy backgrounds—other players, crowds in the stadium bleachers, etc. I used a variety of techniques to minimize these noisy backgrounds and bring the focus to the player. My primary tools: Clone Stamp- remove a player and replace with grass, and Gradient Tool- fade the edges of the player image layer to transparent, letting the blue layer show through.






















Pops of color used to highlight page numbers, new products, page footer information and glove performance category keep the spreads from being too monochomatic.

Featured players top to bottom:
Tally Hall- Houston Dyanmo / USA
Ben Foster- West Bromwich Albion / England
Andrew Dykstra- DC United / USA




4 comments:

amit said...

Wonderful Design Blogs, Such a great list. Thanks for sharing all these blogs all are very useful to every one

Webdesign Belgium

Robert patel said...

Rock on! You are my guru as your blogs have guided me at my most difficult times. I am not a `job-searcher’ anymore, as I can make money sitting at home. Writers like you are the main reason I am a successfully established freelance graphic designer. By `successful’ I mean `making lots of money’. It is never too late to turn your life around…for the better. Websites like www.zopaudios.com,free online income from home.com, www.odesk.com, and www.e-lancing.com have made my day. If you know anymore such sites then just let me know.

Qing Cai said...

tiffany and co jewelry
michael kors handbags
roshe run men
vibram fivefingers
kate spade outlet
coach outlet online
adidas wings
true religion outlet
ray ban sunglasses online
toms shoes
custom mlb jerseys
mulberry outlet
air max 2014
ray ban uk
coach outlet online
air jordan 4
true religion jeans
louis vuitton outlet
burberry outlet
prada shoes
foamposite gold
gucci shoes
tods shoes
cheap oakley sunglasses
polo lacoste pas cher
manchester united jersey
cheap oakley sunglasses
koby bryant shoes
adidas outlet
mac cosmetics
oakley sunglasses
cheap wedding dresses
coach outlet
toms outlet
pittsburgh steelers jersey
canada goose outlet
hollister clothing store
the north face clearance
salvatore ferragamo
coach outlet store
cai2015723

Fangyaya said...

20151012fangyanting
vans shoes, http://www.vans-shoes.cc/
ralph lauren, http://www.poloralphlaurenoutlet.it/
michael kors factory outlet, http://www.michaelkorsfactoryoutlet.us.org/
true religion jeans, http://www.truereligionjeansoutlets.us.com/
barbour coats, http://www.belstaff.us.com/
herve leger, http://www.herveleger.us.com/
roshe run, http://www.rosherunshoessale.com/
air jordan shoes, http://www.airjordanshoes.us.org/
pandora jewelry, http://www.pandora.eu.com/
the north face outlet, http://www.northface-outlet.cc/
hermes birkin, http://www.hermesbirkin.org/
hollister, http://www.hollistercanada.com/
ugg boots, http://www.uggbootsclearance.in.net/
michael kors factory outlet, http://www.michaelkorsfactoryoutletonline.com/
swarovski jewelry, http://www.swarovski.in.net/
air max 2014, http://www.airmax2014.net/
michael kors outlet, http://www.michaelkorsusa.us/
louis vuitton handbags, http://www.louisvuittonhandbags.org.uk/
coach outlet, http://www.coachoutletstoreonline.in.net/
nike trainers, http://www.niketrainers.me.uk/
longchamp outlet, http://www.longchampoutlet.name/
dansko outlet, http://www.dansko-shoes.us/
ray ban sunglasses, http://www.raybansunglass.us.com/
ralph lauren outlet, http://www.ralphlaurenoutlet.in.net/
cheap nba jerseys, http://www.nbajerseys.net/